Stylish dress shop in Fes, Morocco

I found that the shop shown in today’s photo is something of a mystery to me. The dresses on sale in this shop are not your traditional or typical type of dress worn in Morocco.

So who was the target customer? Was it non-Moslem women? Are these aimed at the younger women trying to break free from traditional Islamic practices? (Our guide told me that this is increasingly an issue facing Morocco, especially in the workplace where traditional male only roles are being challenged by young, independent educated women.) Or perhaps these dresses are for tourists only or maybe also consular or NGO staff working in the area.

Whatever the reason, they certainly are glamorously beautiful.